Market introduction

    Jams, jellies and preserves are made from fruit mixed with pectin and sugar. They are often used as a breakfast sauce on sliced white or dark bread. Jam is a mixture of crushed fruit and fruit puree. Preserves, on the other hand, contain larger pieces of fruit or whole fruit. Jellies, on the other hand, are made from fruit juice only and the final jelly product is relatively transparent or translucent.

Market dynamics

    The widespread use of jams, jellies and preserves as spreads or toppings for breakfast slices of bread and toast has led to a large consumption of jams, jellies and preserves. Growing popularity of jams, jellies and preserves as packaged snacks for school going children is expected to drive the consumption of jams, jellies and preserves over the forecast period. Demand for jams, jellies and preserves is expected to soar as the trend of eating jams, jellies and preserves for breakfast spreads from the West to East Asian countries. New innovative products, the introduction of new flavours, attractive product packaging and promotional campaigns by manufacturers to appeal to younger consumers and adults have led to increased product awareness and consumption.

Market Segmentation

     The global jams, jellies and preserves market is segmented on the basis of product type, flavour type and distribution channel. Based on product type, the jams, jellies and preserves market is segmented into jams, jellies and preserves. The jams, jellies and preserves market is segmented on the basis of flavour type into blackberry, raspberry, strawberry, apricot, grape, blueberry and others. On the basis of distribution channel, the global jams, jellies and preserves market is segmented into supermarkets and hypermarkets, convenience stores, online and others.